In a series of PSAs-turned-dark-comedy-ads, Will Ferrell portrays the perils of phones at the dinner table. The ad spots, #DeviceFreeDinner by Common Sense Media, show a dad totally absorbed by his phone, only half-paying attention to his family. Hilarity ensues.
Role reversal is an effective ploy here to show that it’s the kids who know what to not to do during dinner. As “a movement for happier, healthier kids”, Common Sense Media is providing tips for a balanced digital life for the whole family.