Did y’all hear about the guy who got hit in the head with a can of soda? He was lucky it was a… soft drink.
Boooo, get off the stage!
Okay, but for real, today’s Watch is no joke. Well, maybe a little (the dialogue is heavy on the puns), but the artistry is serious. Entirely effervescent, this crafty Coca-Cola ad creates new ways of delivering a not-so new idea: Recycling.
Using exclusively recycled plastic bottles, the spot takes you on a journey through the life of a bottle, all filmed in stop motion. Sure, the bubbly dialogue is a bit cheesy, but the set and production itself is so dang lovely, we just couldn’t look away. What makes it even more enjoyable, though, is this BTS video, showing viewers the meticulous eye it took to create this all-plastic-everything stop motion world. Watch both vids for a boost of midday energy only a caffeinated drink could give you.