Pop, Unlock, Drop It - Carney
The Daily Carnage

Pop, Unlock, Drop It

However freaky the iPhone X’s face recognition may be, Apple is giving it a friendlier face in today’s Watch.

In this latest ad, Apple’s promoting its iPhone X Face ID Unlock feature, with dramatic results. “Unlock with a look” starts normal enough with a high school student unlocking her phone just by glancing at it. Once she realizes this “power,” she runs through school unlocking everything in sight just by looking at it. Lockers, gym doors, art supplies, even the janitor’s closet all explode into bursts of excitement and color. 

A fun visualization to emphasize Apple’s product message. Without being creepy about it.  


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