What do you think of pop-ups and slide-boxes on websites? Marketers love them because they’re great at capturing new emails, but website visitors typically don’t like them because they prevent people from accessing the content that they came to the website for.
The reason we’re talking about pop-ups and similar overlays today is that they actually affect SEO. Believe it or not, Google has guidelines on how and when you can use overlays.
Today’s Watch comes to you from Rand Fishkin. In this video, he talks about how all of these elements interact with SEO. By the end of it, you’ll be asking yourself if it’s worth it to use one of these on your website.