Poppin' Bottles - Carney
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Nicole Richie Estee Lauder

Poppin’ Bottles

Raise your hand if the only bottles you’re popping on the weekend are a heavy-duty moisturizer and a good retinol formula.

Estee Lauder has tapped 2000s party girl Nicole Richie for a new campaign called “Night Night Club,” celebrating the launch of three new intensive night-repair skin products.

Richie enjoys bottle service a little differently these days, and elder millennials can relate.

“This campaign touches on how our nighttime priorities evolve over time, and Nicole Richie has a unique and relatable perspective to share with consumers,” says Estée Lauder’s executive director of consumer engagement in North America, Cyndi Pierre.

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