Pour Some Sugar On Me - Carney
The Daily Carnage

Pour Some Sugar On Me

Earlier this year, the UK reported one of it’s hottest days at 109°F (43°C). Magnum jumped on this chance to create ads in the form of melted, swirling chocolate and cream to show a sweet treat for the heat. While the ads themselves were static posters, this video case study shows the results. It continues with satisfying and flowy visuals that make a Magnum bar look irresistible.


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