PPC ads aren’t just about fast results. Your campaigns can have a significant positive impact on your SEO, too. Here’s how:
- PPC campaigns bring in organic and direct leads. As you spend more on Google Ads, people interact with links in various ways—by clicking, scrolling down to your organic links, or seeing your business name and typing it in manually. Without your PPC ads, these leads wouldn’t have appeared.
- PPC campaigns help you identify which keywords your organic content should target. Using the Pivot Table Strategy, you can zero in on the high-value high-intent keywords that bring in leads via PPC.
- PPC campaigns build brand awareness. Simply seeing your brand’s name subconsciously counts as an interaction, which can go along way toward warming up a lead.
Head over to What Converts to read the blog.