8 BILLION videos are watched on Facebook every single day. If you and your business haven’t entered into the fold yet, you’re missing out. Save the FOMO for a weekend with your family when you could be at that rooftop party instead.
In this 12-minute podcast, the hosts of Science of Social Media share proven ways to get more engagement, as well as key insights from the latest studies. Press play and learn how to slay the video game.
- (02:00) Focus on these first strategies: video title, thumbnail and the first 3 seconds.
- (02:15) The “Buzzfeed title” vs. the “publisher title”.
- (02:45) People respond well when you add your own spin to the content with a witty delivery (the Buzzfeed title).
- (03:15) How to pick the best thumbnail to use.
- (03:30) Start your vid by getting right to the point.
- (03:55) How to pick your content.
- (04:30) Reuse, repurpose, recycle (Rihanna) your content. Edit that dope blog post into a digestible 60 second video.
- (04:55) Curate and repurpose trending or interesting industry news.
- (06:00) If you’re just dryly talking about your biz, you’re gonna have a bad time.
- (06:35) The 3 ways to optimize your videos for improved performance.
- (06:53) Square videos outperform landscape videos.
- (07:40) Square videos take up 78% more real estate on mobile than desktop. (Pssst… FB has 1.1 billion mobile users.)
- (08:10) Buzzsumo analyzed more than 100 million videos and found that top performers were 60-90 seconds long.
- (09:05) Facebook’s new Watch tab and the future of video.
- (10:10) Add captions in your video! Either by editing an existing video or using an editing tool like Animoto.
