Put a (Promoted) Pin in It - Carney
The Daily Carnage

Put a (Promoted) Pin in It

Name the addicting social media giant giving us the inspiration to build the craftiest DIYs (that we’ll never make), become the next Top Chef, or transform into life hacking professionals. It’s Pinterest, of course, and it is one bumpin’ place. In fact, 31% of Internet users use Pinterest. (That’s a whole lotta Pinterest fails.)

Pinterest is dabbling into another culture now; B2C advertising through social media. Moving along the development stage, Pinterest introduced promoted pins last year and has worked to refine it.

Today’s Read evaluates the need to know with promoted pins. Expect some (p)interesting content with the following topics:

  1. Plan your Pinterest marketing strategy
  2. Identify the potential pinners
  3. Select rich pins
  4. Keywords
  5. Choose attractive pins to sell products
  6. Tracking, analyzing and timing
  7. Monitor cross-device movement

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