“We think customers buy based on price, features and functions. In reality it is emotions, cognitive biases, and engagement experience. We need to use the latter first.”
Bridget Kendrick
“We think customers buy based on price, features and functions. In reality it is emotions, cognitive biases, and engagement experience. We need to use the latter first.”
Bridget Kendrick
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How unbranded promotion is working for one greasy, cheesy chain.
plus – outranking your competition, easy markups, and trampolines.
FedEx has the box, you supply the emotions.
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