Looking for better reach and engagement from your YouTube Shorts ad campaigns? Follow these rules for winning Shorts:
- Stay on trend. By hopping on trends like #SummerLoading, you can generate excitement, raise brand awareness, and drive engagement.
- Hire a natural. Your video should feature someone who can communicate the brand’s message in a captivating, entertaining way to enhance viewer interest.
- Leverage animation. Use concise, simple animation to effectively illustrate key features and benefits of your product or service.
- Be funny. Infuse the video with emotions that resonate—humor, nostalgia, surprise—to build a positive association with your brand.
When you hit the mark, the YouTube Shorts format is well suited for brand awareness campaigns. Check out DMNews for more tips.