Razor brand Nimbi was struggling on TikTok, where the word “razor” isn’t exactly rewarded by the algorithm.
So, Nimbi turned to an unlikely alternative. OnlyFans. There are a lot fewer content restrictions over there, so Nimbi can offer shaving tips and tutorials and other SFW, educational brand content without getting shadowbanned.
The strategy has worked—Nimbi is now Erewhon’s top personal care seller.
This move follows a pattern of brands and creators shifting to NSFW platforms when facing limitations elsewhere—similar to how some firearm content moved to Pornhub after YouTube crackdowns.
While OnlyFans’ business tools are still developing, its revenue potential is considerable. Something to think about.
