Sonic is the latest brand to ride the glittery Y2K wave of nostalgia by partnering with turn-of-the-century icons Paris Hilton and Nicole Richie.
The socialites’ reality show “The Simple Life” premiered 20 years ago, which is so not hot. To celebrate, fans can order decadent Sonic drinks named after the duo, inspired by the viral “dirty soda” trend.
“They’ve been a part of pop culture history, and SONIC history, for so long, and they are legit SONIC fans, so it was a no brainer to partner with them to bring these iconic drinks and campaign to life,” said Ryan Dickerson, chief marketing officer of SONIC, in a statement.