Elmo has recuperated from all of our trauma dumping and returned to remind us to be a little softer on ourselves.
In the warmly lit and fuzzy feelin’ “Soft Wins” spot, created by Flower Shop for the release of On’s Cloudsurfer 2 running shoes, Elmo repositions running as a joyful practice of self-love, growth, and community.
“When thinking about who could embody the spirit of softness, Elmo and his kindness and compassion—not to mention his soft, red fur—immediately came to mind,” said Alex Griffin, On’s chief marketing officer.
