Ever wonder what happened to Kip Dynamite? Well, after he married LaFawnduh, he had to go find the perfect mattress.
Okay, just kidding—this isn’t about Kip, but the director of this silly Serta mattress ad is the same dude!
Directing with the same quirky humor as Kip himself, the spot stars a man named Rick Blomquist, who is all about comfort. He has a comfortable breakfast, a comfortable car, a comfortable job (literally), and so on. But all that changes when he lays down on a Serta mattress and realizes that his life was only “sorta comfortable.”
Cue the tagline: Not just sorta comfortable. Serta comfortable.