Disclaimer: the views expressed in this article reflect the opinions of only one of the Carnage writers because the other one thinks Red Bull is delicious for whatever reason.
For a drink that tastes like a soggy gremlin (was it all the Red Bull vodkas in college? Perhaps.), they sure have one helluva capital b Brand. It surpassed a simple energy drink and skydived (skydove? skieddive?) its way into a lifestyle. They have a stellar social media presence and sponsored events everyone wants in on.
One event, very unique to the brand, is its cliff diving competitions. Its Instagram account flexes over 100k followers plus dream-worthy engagement that hit virality from athlete’s posting on their own accounts.
Like the flavor or not, we can all learn from Red Bull’s branding and coverage of events, which is the purpose of today’s Read. Served up with a side of 5000% your daily dose of B12.
So sit back, take a swig of that sweet, sweet nectar, and see what lessons can be learned from Red Bull’s x-treme social media savvy.
