What happens when you get behind the wheel of Volkswagen Polo? A funny new ad from Ogilvy shows the car’s effects on your confidence, by blasting a young intern into space.
Wait, back up.
It all starts when he parks in the reserved VIP spot at work—a space tech company. One thing leads to another and he is pulled into a meeting full of panicking executives, and placed at the head of the boardroom table. The next we see him, he’s going on a solo space mission where is confronted by a “red, flashy thing.” Perhaps now would be a good time for him to tell everyone he has no idea what he’s doing…
It ends with the tagline, “Beware the Confidence.” Sharp narration and a clever story give this VW spot a lasting impression for sure.