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Wanna know something cool? Referred customers are not only more valuable (at least 16% higher than non-referred customers) but also more likely to refer others.
New research shows that referred customers…
- 📈 are 36% more likely to refer others compared to non-referred customers.
- 🛒 make 27.65% more purchase trips.
- 💰 are 20-36% more valuable in the long run.
Referred customers are also more likely to…
- 🔄 convert from free trials to paying customers.
- 📊 opt for higher-tier plans.
- 🌐 continue the cycle of referrals.
Convinced? Here’s how to maximize your referral impact:
- 🔔 Remind customers they were referred with targeted messages like, “A friend brought you here—pass it on by inviting someone!”
- ✍️ Pre-fill referral messages so they’re easy to share.
- 🎁 Test messages with incentives to boost referral rates by up to 53%.
- ⏰ Ask for referrals after positive experiences, like completed purchases.
Check out Science Says for a breakdown of the research.
