Imagine being stranded in the middle of the desert and stumbling upon a vending machine selling bottles of sand. First of all, who did you wrong to end up stranded in the desert? Second, what evil person fills bottles with sand and keeps them stocked in a deserted vending machine? It’s the perfect place to make bank on Cactus Cooler. Anyway, as you can imagine, the bottle of sand is the furthest thing from refreshing.
When you’ve been wandering the desert, the last thing you want is more sand. It just tends to get a little monotonous, and it’s important to change things up. The same goes for your messaging: doing the same thing over and over will only get you so far. Here are some refreshing messaging ideas from Nonprofit Marketing Guide to help you stay relevant.
- Have an opinion. The effort to remain neutral is completely understandable. However, it leaves much to be desired in the way of getting to the core of your beliefs. After all, don’t your patrons want to know who you are and what you stand for? Give them a chance to get to know you by voicing opinions that matter to you. You don’t need to isolate people who like pineapple on their pizza – just find something relevant and important to your organization.
- Try humor. Laughter is good for the soul and allows people to easily connect and relate. Of course, you should exercise good taste when using humor in your messaging. Steer away from anything that might get a laugh at the expense of others and keep it fun and entertaining.
- Do something other nonprofits don’t (even if they should). How can you change up your routine a bit in a way your patrons will enjoy? Think about the typical practices a nonprofit will use for fundraising and make tweaks to stand out a bit. Do you make calls seeking donations? How about making a few calls just to thank people who have already donated?
Don’t worry, we won’t leave you high and dry. There are still more tips to explore.