Lovingly, we gotta say Lipton Ice Tea’s April Fools’ stunt was the loser this year.
On March 18, the brand announced it was discontinuing its beloved Peach flavor, to which the masses and media replied “wtf” and “summer is ruined” and “what else even is there.”
Then, on March 19, the brand clarified that the announcement was an early April Fools joke… in mysterious first-person (“I’ve got your back!”). Ok, narcissist?
In the words of a top user comment, “I cried when you took it away, and I cried when you brought it back.”
We’re too delicate for this, Lipton! But for real, the brand’s unhinged persona strategy on IG does seem to be paying off.
