Cold lists can be brought back to life.
Instead of asking users to go through a gauntlet of reactivation steps (create password, verify email, log in, etc.), remove the barriers.
Here’s how to reduce friction and resurrect your zombie list:
🔑 Skip setup steps. Pre-create user accounts, include a one-click “Activate My Account” button in your email, and drop users directly into the live product, already logged in.
🧠 Reconnect the dots for them. Remind users specifically where, when, and why they signed up.
🎯 Focus on benefits. Ditch cleverness for clarity.
🚪 Offer an exit. Reduce friction and unsubscribes with a polite opt-out.
Check out how Atlas Privacy used this tactic to convert up to 12% of their cold leads at Marketing Ideas.
