Ugg’s global campaign with Post Malone is riding high on the cowboy trend taking music, pop culture, and (subsequently) advertising by storm.
In the first film of the new partnership, Posty shows off a pair of boots from the brand’s Weather Hybrid Collection. He leads his horse to a puddle, but can’t make him jump.
The project loops in Post’s longtime collaborators: Producer Ramez “Mezzy” Silyan, stylist Catherine Hahn, and photographer Adam DeGross, driving home Ugg’s commitment to individualism and connection.
