At this point, content marketing isn’t a new idea. Most of us are doing some sort of content marketing, but do you know how this form of marketing really came about? It’s a surprisingly interesting story.
The Content Marketing Institute recently created a documentary that explores the evolution of content marketing. They look at some of the world’s biggest leading brands such as Red Bull, Kraft, and Marriott to figure out how those brands have created loyalty with content. You’ll also hear from marketing influencers including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer, and more.
At 45-minutes, it’s on the longer side, but this is a great documentary to watch & listen to while you’re cooking dinner tonight.