And they do not hold back…
We think even diehard iPhone fans will feel an overwhelming sense of “Been there, done that” as the ad’s star, Erik, goes through the trials and tribulations of owning an iPhone. Jordyn’s all like, “Damn, this hits close to home..”
The “Cannot Take Photo” popup message. The phone-in-rice moment of silence. The Wtf-is-this-headphone-adapter look of confusion…
Erik starts his journey in 2007 when he buys his first generation iPhone. His comforted look when he opens a new iPhone every few years slowly starts to fade as the phones get more…trying. When Erik meets his girlfriend and her Samsung in 2013, his iPhone 5 is put to shame.
Finally, he makes the switch, and we see him confidently walking passed a place he once stood—in line with people waiting to buy another iPhone. Keep an eye out for the guy with the “fanboy” haircut that mocks the iPhone X’s new notch detail. Lol…
