Have you heard of Zulu Alpha Kilo? They were named Small Agency of the Year last year. It was the first time a non-US agency won the award.
You can probably tell by their parody-style website that it’s a creative agency that doesn’t take themselves too seriously. Today’s Watch is not different—though far more biting. Seriously, the language in this one is #NSFW. You’ve been warned.
“Scared Straight” was made for Strategy magazine’s Agency of the Year event last week, along with several other parody videos from different agencies.
This one takes the cake, though, parodying a boot camp that scares young professionals from working in the ad industry. Dreams are shattered. Tears are shed. Explicit words are yelled. The brutal truth is revealed.