You know what? Buffalo Wild Wings really does have a lot of TVs.
The chain is staking its claim as the ultimate March Madness destination with its latest campaign, “So Many TVs. Not Enough Eyes.”
At the heart of the push is a 30-second infomercial-style ad featuring CGI buffalo mascot Hank, who pitches quirky “B-Dubs Vision Goggles” designed to help fans watch every game at once.
Two 15-second spots highlight the goggles’ fun-yet-funky appeal, with physical goggles available for $9.99 via a microsite.
The campaign, created with agency Anomaly, spans TV, influencers, social, and even includes a Snapchat Lens to engage younger fans starting March 20.
