I see you adjusting your underpants. And so begins the plot of today’s Watch. Oh, yeah—we’re talking about underwear today, so if you’re squeamish, avert your eyes!
Wedgies and weird bunching… Think it’s safe to say we’ve all been there. That’s where the brand Tommy John comes in. The brand is marketing their product, which boasts bunch-free designs that don’t roll or ride up, by comically portraying “little adjustments” provoked by uncomfortable underwear.
Directed by Elizabeth Banks, we see women in an array of scenarios where they just… can’t get comfortable. Ya can’t help but laugh or facepalm at the familiar feeling of it all.
These situations aren’t only uncomfortable where the sun don’t shine, but awkward for wedgy-pickers and passersby alike.
If you’re going to sell a comfy pair of underpants, this is how you do it.
