Build better email surveys and review requests with these 10 tips:
- Audit your full purchase process. Identify gaps in your fulfillment platforms and improve your purchase journey.
- Know why you’re sending a feedback request. Your survey should be optimized for your purpose. For example, if you want to uncover potential influencers, ask respondents how likely they are to recommend your product or service to friends and family.
- Get the timing right. Are you sending requests before a customer has a chance to try the product or service? Wait 1 to 2 weeks after an item is shipped before triggering the request.
- Select your audiences carefully. You’ll get more reliable feedback if you send requests to a targeted list of active customers or subscribers that haven’t complained recently, cancelled an order, or returned a product.
- Explain the value. Tell people what they gain by responding to your survey or providing a review, such as improved processes and new product development.
- Incentivize. Consider discounts, freebies, or loyalty points proportional to the time that customers are committing to your ask.
- Make it as easy. Use AMP for email so users can respond directly from the inbox.
- Use the right tone. Language that skews more toward encouraging positive reviews may actually inhibit you from receiving valuable feedback about problems.
- Don’t ask for too much. Start small with checkboxes and scales before moving to open-ended questions.
- Test and optimize. Keep an eye on your automations and re-test when you see declines in engagement.
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