Sometimes we’re in content marketing mode and other times we’re in SEO mode. The pair work best when complementing each other. Really though, content is the peanut butter to SEO’s jelly sandwich...
Getting back on track – SEO doesn’t just work all by itself. It needs content so search queries can match up with keywords. Not any content will do, however. High-quality content is a must. Your content must provide solutions or entertainment and be enjoyable for your audience.
SEMrush is breaking down how to combine SEO and content marketing effectively to achieve results.
Design Your Content with Search Engines in Mind
Do not think of content as a keyword dump. We’re way past those days, so keep in mind how a search engine works. Get specific with your marketing content so search engines know where it fits. Break up different topics into different posts for a more focused experience.
Keep Up with Continual Content
Search engines like seeing frequent publishing. This indicates you’re posting about relevant topics and your content is not dormant. If you don’t already have a content calendar, then create one so you can stay on top of your content. New content creates additional avenues for traffic since you’re building up more keywords and constantly covering new topics.
Evaluate the Value of Your Links
SEO will help you determine which “neighborhoods” fit your content best. As your content moves higher on SERPs, you’ll notice more backlinks. When these backlinks start coming from more reputable sites, your pages’ rankings will be rewarded.
SEO is an integral part of a successful content plan. You must know your audience as well as your topics, and determine an overall strategy while optimizing your content for search. Dive into the full article for more info from SEMrush.