Seth Godin is a master marketer, but he’s certainly not a traditional marketer. His blog is one that we read on the daily.
Seth knows how to capture awareness and attention. In today’s Watch, he discusses the idea that there is only so much awareness someone has. If we pay attention to one thing, we don’t have that attention to pay to something else.
Seth also makes the argument that marketers are often pretty terrible at getting attention from their audience. Traditional marketers just try to yell the loudest and hope people hear them. That’s the biggest mistake marketers make. Seth’s approach to capturing attention is a slower, but much better approach.