Jack in the Box is back with another delightfully weird campaign, “So Munch More,” from TBWA\Chiat\Day L.A.
This time, Jack Box loosens his tie and gets a little sensual while describing chocolate-dipped French toast sticks.
The ads play up the word “munch” with hilarious mix-ups, reinforcing Jack’s playful, OTT brand identity.
TBWA’s Jeff O’Keefe calls it a “description, promise, and call to action” all in one.
