Today’s Read from Moz also comes as a video if that’s more your speed on a Monday morning.
So given that’s a video from Moz, that must mean it’s ol’ Rand Fishkin’s Whiteboard Friday. And this one is tackling what to do about social networks tweaking algorithms to favor content that remains on their site (rather than sending users to an outside source). Social networks be greedy…
Do you swim with the current and appease those algorithms, or do you go against it and continue to promote your own content?
Rand’s serving up pros and cons of each approach, plus his recommendations on how to balance your efforts.
We’re not gonna get carried away and try to summarize this one—it’s really best outlined on Rand’s whiteboard, so we highly suggest taking a deeper look.
