For World Climate Day last Friday, the environmental group Conservation International released an arresting PSA.
Using real journalistic footage from hurricanes and storms around the world, the ad features a compilation of stop signs being battered by strong winds and flooding. The imagery is incredibly impactful, followed by the deafening message, “Nature is trying to tell us something.”
The chief creative officer at the agency behind the PSA had this to say:
“By putting them in a different context, we were able to use the signs to convey messages to humans from nature and the earth so people stop and think about the impact their actions have on the world. ”