Smartboat - Carney
The Daily Carnage


We live in a smart world. Phones, TV’s, speakers, lightbulbs, watches; they’re all smart. But being smart doesn’t always go hand in hand with being understanding. How many times has Alexa misunderstood your words?

Rema 1000 prefers to keep things simple. In this ad, we’re met with the apparent luxury of a smartboat. Though the boat is smart, it takes a hit on efficiency when seagulls begin to chime in. The shrimp-peeler can stay, of course.


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