Monitoring what people are saying about your brand across several platforms and responding in a timely fashion is one heck of a task.
How can one reasonably stay on top of online publicity? Reputation management tools like Social Mention are a great fit for that kind of issue. Social Mention does the monitoring work for you, compiles a list, and sets comparative metrics:
- Strength: measures activity in keywords or keyword phrases in the form of likes, comments, and shares.
- Sentiment: offers an idea of the overall attitude (positive versus negative) of the posts.
- Passion: When people repeatedly discuss your keywords.
- Reach: measures the number of people who are exposed to your search keyword or brand.
