Why is Hyundai shifting gears from its usual lighthearted tone—for the Olympics, of all occasions?
In a new spot for the Games, called “It’s OK,” the brand takes on a more somber note with stories of young people who are ready to take an open-ended break from their sport for their mental health.
“It resolves into a happy moment because you get to find that thing you love to do, but sometimes life isn’t so perfectly laid out,” Hyundai Motor America CMO Angela Zepeda told Marketing Dive.
