Behold, an unremarkable TruGreen ad! But wait, is that a U.S. Navy Special Ops Sailor parachuting down from the heavens?
If you can spot them, you might have what it takes to be them.
In a new recruitment campaign by VML, the U.S. Navy hacked seven ads by seven different brands in a single issue of USA Water Polo’s SkipShot magazine.
Aflac, TruGreen, the Greater Miami Visitor and Convention Bureau, United Rentals, Leidos and the National Disaster Search Dog Foundation participated.
The hero ad reads, “Navy Special Ops are trained to remain hidden in covert environments. Even in this magazine.”
