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With over 5 billion global users engaging across social platforms, the volume of content is staggering.
Algorithms now prioritize interests over connections, and the constant flow of AI-generated content has maxed out users’ ability to process information. To say the least.
The competition for customer attention is tight. Last year, brands averaged 10 posts per day. With a fragmented social landscape and new platforms emerging all the time, how do we adapt our strategies to combat saturation?
- Invest in a mix of original content and trends for algorithm sustainability.
- Calibrate your content with audience preferences. This means understanding what users expect from each platform and keeping an eye on what formats are performing well.
- Focus on content that offers educational entertainment. Users prefer this content even to memes, according to data, which helps you build deeper connection.
- You’re probably feeling burnt out. Make time for open-ended, creative thinking, external inspiration, and collaborative exercises that promote different perspectives.
- Shift your success metrics from broad reach to more meaningful engagement. A user sharing your content with a friend is a lot more valuable than a few hundred extra eyeballs (and the algorithms tend to agree).
Check out SproutSocial’s guide for more.
