You’re confusing your customers. Seriously. You might think you have a simple product, but chances are you’re not communicating your message as clearly as you could be.
Clarifying your message will change the game for your brand, and that’s what today’s Listen will help you do.
This one is from Story Brand and is an interview with Lee Lefever, author of a great book called the Art of Explanation. Among other things, Lee talks about the importance of actually listening to your customers (you likely aren’t) and how to avoid the curse of knowledge.