Snapchat analyzed brand lift data from 30 previous Super Bowl campaigns completed on the app and found that:
- Super Bowl campaigns result in 1.2x ad awareness lift.
- Super Bowl campaigns that used AR Lenses saw 1.5x ad awareness lift.
- Super Bowl campaigns with exposure to multiple ad products result in 2.2x ad awareness lift and 2.9x action intent lift.
If you’re looking to generate buzz with a Super-Bowl adjacent campaign, consider these insights:
- Use both text and voiceover to communicate direct calls to action, highlight key benefits, and feature deals.
- For food/beverage campaigns, feature prominent shots of the product.
- For sports betting, streaming, delivery, or utilities, drive better results with a celebrity or human presence, engaging storylines, and humor.
Check out more at Snapchat for Business.