Tear It Down - Carney
The Daily Carnage
L’Oréal Paris Canada

Tear It Down

To mark the 13th annual International Anti-Street Harassment Week, L’Oréal Paris Canada installed posters that stopped passersby in their tracks. By inviting people to tear down the posters and reveal the powerful messaging, the brand inspired literal action, however small, in place of passive observation. Clever, necessary, and fresh.


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