Alright fam, don’t get scared by what we’re about to say. It’s not as intimidating as it sounds. Promise. Okay, you ready? Here goes:
Today, we’re going to learn a little bit about technical SEO. But don’t worry, it’ll be easy-peasy.
First, we gotta start by stating the fact that when it comes to SEO, simply writing great content is never enough. Sorry. If that’s your only SEO plan, you’re losing out on a bunch of other opportunities. Here’s what you should do to take advantage of those other opportunities:
Divide your SEO efforts between product and content. You should spend 50% of your time optimizing product pages, and 50% of your time optimizing content pages. To simplify this, sort through your pages and ask, “what query does this page serve?” Organize those pages into a spreadsheet. And then make sure your content isn’t competing for the same keywords as your product pages. If they are, decide which one is more important (it’s your product page), and tweak the other one.
Prune Your Site. This is a painful one. You’re actually going to delete pages from your website. Weak content and pages that see little to no traffic water down your site. Here’s what you should do to prune your site:
- Identify pages that haven’t gotten many views or conversions in the past year.
- Look in Google Search Console for pages that get impressions but not clicks. If you can improve clicks by tweaking the content, do that. If not, delete it.
- If pages with very few views also don’t have many impressions. Delete them.
Use Topic Clusters to Organize Your Site. We’ve mentioned this before. Google understands relationships between keywords. So if you want to rank for the keyword “car,” you also need to be talking about horsepower, windshield wipers, tired, brands, models, etc. You can’t rank for one thing without talking about the others. We
See that wasn’t so bad, was it? If you wanna learn more, click the button, and take the jump.
