If your content is solely text-based, you won’t have a shot at beating the competition in an increasingly complex and competitive search landscape.
Visual content: Mix in original graphics and stock photos, videos, presentations, data visualizations and infographics, GIFs and memes, and even AI-generated images.
Podcasts: Promote brand awareness and take advantage of this growing channel’s impressive retention rate.
Interactive experiences: Explore brand-relevant quizzes and polls, surveys, calculators, image sliders, games, as well as interactive infographics and videos.
UGC: Reshare user-generated content (with permission) on your site, on social, in your email outreach, throughout long-form content, in your podcast and webinars, etc.
Livesteaming: Announce when you’re going live on social and via email, run paid ads and retarget customers, and authentically engage with users in a livestream.
In summary, the traditional blog isn’t going to cut it anymore. Take a closer look at Search Engine Journal.
