Ogilvy Australia erected a 65-foot-wide cancerous growth on Tamarama beach during Sydney’s “Sculpture by The Sea” event, which features over 100 sculptures along a walking route.
Summer is just dawning down under, where 2 in 3 Aussies will get some form of skin cancer.
“The Spot,” funded by La Roche-Posay and Bristol Myers Squibb, will attract 450,000 visitors before it closes on November 4.
The amorphous growth will change shape, size, and color as its exhibit goes on.
Visitors to the massive melanoma have been treated to free skin checks, education, and product samples, too.
