How tired of you seeing the phrase “social media trends for 2018”? We get it, we do…but it’s still so valuable, especially when it’s delivered by the social media experts at Buffer. Plus, maybe if you keep seeing these trends, you’ll be more likely adopt them in your 2018 marketing strategy. After all, we love to see you win, and understanding these trends will help.
Let’s get to it.
- (01:45) The 5 trends that almost made the cut
- (02:30) Why the 5 trends they picked are the most important and accessible trends to adopt in your social media strategy in 2018
- (02:45) #5: Brands begin to focus on Generation Z
- (03:08) Why Gen Z is more valuable to most organizations than millennials
- (04:08) #4: Increasing brand participation in messaging and chatbot platforms
- (04:30) More people are using social media messaging platforms than they are using social media networks
- (05:55) #3: A continued investment in influencer marketing
- (06:00) Influencer marketing generates 11 times more ROI than traditional forms of digital marketing and 40% of people purchased product used by influencers
- (07:05) 90% of marketers who use influencer marketing strategy say it’s successful
- (07:55) Why influencer marketing will be so powerful in 2018 with the rise of Gen Z’s buying power
- (08:48) #2: Increasing popularity of Instagram Stories and ephemeral content
- (09:05) Over 300 million in the world use Instagram Stories (and it’s only 1 year old!)
- (09:15) Nearly half of Instagram users will be using Stories by the end of 2018
- (09:50) Benefits of Instagram Stories
- (10:25) Why Snapchat ain’t dead yet—leading the charge in a lot of demographics, especially with Gen Z
- (11:12) #1: Video takes front and center stage, particularly live streams
- (11:35) 2018 going be the year its widely adopted by majority of brands in their marketing program
- (11:43) Technology becoming more widely available to create great videos
- (12:00) Why videos as more than just a fad. Did you know videos on social media generate 1200% more shares than text and images combined?? And 95% viewers retain a message when it’s in a video, but only 10% retain it when they see it in text
