The 88 Books Every Marketer Should Read, According to 159 Marketing Pros - Carney
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The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

You and I are in a profession that demands constant learning. This means checking out podcasts, signing up for courses, going to conferences, and of course, all kinds of reading.

If you’re anything like us, you probably even have a stack of books on your desk begging to be read. On the other hand, if you’re not sure which marketing book to pick up next, Databox rounded up enough to get you through all of 2020.

The crew at Databox asked a bunch of marketers what books need to be on your read list. We dropped in 20 from the list. You gotta click through to check out the rest!

Databox’s Top 10 Best Marketing Books for Beginners:

  1. This is Marketing – Seth Godin
  2. The 22 Immutable Laws of Marketing – Al Ries, Jack Trout
  3. Purple Cow – Seth Godin
  4. Digital Marketing for Dummies – Russ Henneberry and Ryan Deiss
  5. Influence: The Psychology of Persuasion – Robert Cialdini
  6. Start With Why – Simon Sinek
  7. Jab, Jab, Jab Right Hook – Gary Vaynerchuk
  8. The New Rules of Marketing and PR – David Meerman Scott
  9. Marketing 4.0 – Philip Kotler
  10. Good to Great – Jim Collins

Databox’s Top 10 Best Marketing Books for Marketing Managers

  1. This is Marketing – Seth Godin
  2. Leaders Eat Last – Simon Sinek
  3. Crossing the Chasm – Geoffrey Moore
  4. Building a Storybrand – Donald Miller
  5. How to Win Friends and Influence People – Dale Carnegie
  6. The 22 Immutable Laws of Marketing – Al Ries, Jack Trout
  7. Leading Through the Turn – Elise Mitchell
  8. Drive – Daniel Pink
  9. Influence: The Psychology of Persuasion – Robert Cialdini
  10. Hooked: How to Build Habit-Forming Products – Nir Eyal

What’s on your reading list for 2020? Join the conversation in the Facebook group


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