The Anatomy & ROI Of A One Million-View Blog Post - Carney
The Daily Carnage

The Anatomy & ROI Of A One Million-View Blog Post

Writing an amazing blog post comes down to three things. We’ve got them all in here.

Anyone can write a blog post. Literally anyone. Well, unless you physically can’t write. But if you know words, you can write.

And that’s not a good thing because it means that there’s a lot of low-quality content writers out there.

If you’re tired of low-quality and want your blog posts to make a meaningful impact on visits, leads, and revenue, then listen up! Nectafy wrote a blog post for one of their clients that has gotten over a million views, brings in over 600 leads per month, and has generated $65,000 in revenue. All from one blog post.

Intrigued? Us too. Here’s what they did:

  1. Strategically plan the post. It starts with knowing your audience and knowing what they’d like to read. We’ll assume you’ve got that on lockdown. Next, you’re gonna use Adwords Keyword Planner to find how competitive your target keyword is. Look for a longtail keyword closer to 0 than 1.
  2. Rewrite the post when it dies. A successful blog post has about a 2-year lifespan on Google. Simply updating and rewriting the post will give it new life on Google. Find your blog posts that have started getting less than average search traffic and update them.
  3. Run conversion tests on the post. If your blog strategy is to just post articles and keep chugging along, you’re messing up. You should always be A/B testing CTA’s and not just the ones at the bottom of your post. Pro-tip: Inline H3 CTAs can be a game changer. Nectafy saw a 71% increase in leads when they started A/B testing their CTAs.

If you take nothing else away from today’s Daily, remember these 3 things:

  1. Stop thinking you’ll be able to rank for ultra-competitive keywords if you can’t.
  2. Start seeing your blog posts as living pieces of content, not articles you write and forget forever.
  3. Start tracking which blog posts and topics bring in the right leads.

Just scratching the surface on this one. Take the jump for all of it.


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