“Bad gifters are often careless people.” – Dale Partridge
This may sound harsh but after listening to today’s podcast you might hold off on sending that $25 Starbucks gift card to the client that spends $10k each year.
John Ruhlin is the king of good gifts. He’s also the author of the book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
John explains how gift giving is one of the most impactful actions you can take in your business (for any relationship for that matter). And when you do it right, the benefits to both you and the recipient are immeasurable.