Given the exponential rise of LinkedIn, it’s no wonder regular job listing sites have taken the back seat. So, what do you do when you want to remind everyone that you’re still there? For Monster.com, you go big — literally.
With their new campaign starring a giant, fuzzy, heroic monster — something Pixar could have created — the company rebrands themselves as a powerful, reliable, and approachable source. Remember their terribly off-putting former mascot?? Hard pass.
Despite the ad’s focus on a giant purple monster, this new campaign is incredibly human, addressing poor working conditions, equal pay rights, and more. Fall in love with the purple giant below.