Who doesn’t love a good “Best Of” list? There’s a reason Now That’s What I Call Music! is still pumping out albums (what number are they up to now?).
Today’s Listen is a “Best Of the Year” from Building a Story Brand. In this episode, they recap the best marketing and branding lessons that they’ve covered throughout the year.
Some of the things you’ll hear about:
- Get Tough with Competitive Negotiators. Negotiating is an essential skill for anyone, especially marketers. We’re always trying to get the best bang for our buck, and negotiating is a great way to do that.
- Sell Your Customers a Better Version of Themselves. This is the best lesson in our opinion. It’s a great way to think about how you’re positioning your brand.
- Filter Good Opportunities Through a Long-Term Vision. Most people view opportunities as if we live in a vacuum. Rather than immediately saying “yes”, consider the long-term consequences of the decision. Even if you think you do this, it’s very possible that you don’t.
- Incorporate “White Space” at Work So You Can Practice It at Home. This one is a great way to boost creativity and productivity at work. The idea is that you need to take a few minutes to think strategically throughout your day.
This episode is jam-packed with killer advice and it’s only 40-minutes long. Give it a listen while you’re driving home tonight?
