The Best of 2017 (So Far) - Carney
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The Best of 2017 (So Far)

Who doesn’t love a good “Best Of” list? There’s a reason Now That’s What I Call Music! is still pumping out albums (what number are they up to now?).

Today’s Listen is a “Best Of the Year” from Building a Story Brand. In this episode, they recap the best marketing and branding lessons that they’ve covered throughout the year.

Some of the things you’ll hear about:

  1. Get Tough with Competitive Negotiators. Negotiating is an essential skill for anyone, especially marketers. We’re always trying to get the best bang for our buck, and negotiating is a great way to do that.
  2. Sell Your Customers a Better Version of Themselves. This is the best lesson in our opinion. It’s a great way to think about how you’re positioning your brand.
  3. Filter Good Opportunities Through a Long-Term Vision. Most people view opportunities as if we live in a vacuum. Rather than immediately saying “yes”, consider the long-term consequences of the decision. Even if you think you do this, it’s very possible that you don’t.
  4. Incorporate “White Space” at Work So You Can Practice It at Home. This one is a great way to boost creativity and productivity at work. The idea is that you need to take a few minutes to think strategically throughout your day.

This episode is jam-packed with killer advice and it’s only 40-minutes long. Give it a listen while you’re driving home tonight?


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